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App analytics company Applause recently completed a study of 97 dating apps to see which ones were meeting user expectations.To qualify, an app had to have more than 2,000 reviews across the App Store and the Google Play store.But regardless, there were stark differences between popular apps like Tinder, Ok Cupid, Bumble, and Hinge.We have previously reviewed the major dating apps from both a woman's and man's perspective, but we were surprised which apps did the best in an analysis of user reviews.Tinder, America’s fast-growing online-dating juggernaut, last week unveiled its first big branding partnership aimed at its core audience of millennial fling-seekers: a neon-drenched video-ad campaign hyping Bud Light’s mega-keg party, “Whatever, USA.” Meanwhile, over at Tinder’s less-youthful rival e Harmony, a recent ad saw its 80-year-old founder counseling a single woman besieged by bridesmaid’s invitations to take some time (and, of course, the site’s 200-question compatibility quiz) to find that special someone: “Beth, do you want fast or forever?” Both companies are dominant forces in America’s .2 billion online-dating industry, which in the last few years has quickly become a bedrock of the American love life.As a leading international dating site, we successfully bring together singles from around the world.
Yet for all their growth, the companies have staggeringly different ideas of how American daters can find their match — and how to best serve different generations.
To qualify for the study, each app had to have at least 2,000 app store reviews, meaning niche sites like Farmers Only weren’t included. Unlike Tinder, only people in your network (aka friends of friends) are shown.